Here is the link to a great discussion about FMOT and the user or customer experience in a range of environments that include digital displays:
Examples of the First Moment of Truth in Digital Signage
Bill Gerba, The Digital Signage Insider, 5/24/12
Examples of the First Moment of Truth in Digital Signage
Bill Gerba, The Digital Signage Insider, 5/24/12
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